• BrandFinder is an extension of your consumer affairs department.

• BrandFinder is an outsourced direct marketing to direct to consumer service.

• BrandFinder sells your product to consumers at your retail price plus a shipping and handling charge

• You establish and control retail pricing and shipping and handling charges

As a packaged goods company (CPG) you maintain a consumer affairs department to protect your consumer franchise and company image.

provide consumers with product information

answer complaints

The information most frequently requested by consumers concerns availability (i.e. where can I get it?)

often the consumer affairs department cannot provide the consumer a specific store local store where they are 100% positive the requested SKU will be available. This is due to store by store retail distribution process.

Highly brand loyal consumers will pay full retail price for hard to find products. This is the definition of a highly brand loyal consumer!

Most large consumer packaged goods companies are unwilling to handle the small quantities involved in want to buy requests.

It is not profitable to process small orders to consumers, because there are no internal systems in place.

Most packaged good companies do not have an internal method to sell and ship directly to consumers. That's why BrandFinder was started as a controlled extension of a CPG consumer affairs department. BrandFinder is a fully "outsourced"/ turn key direct marketing service developed for CPGs. BrandFinder will sell your product to consumers at your retail price plus a shipping and handling charge. You establish and control retail pricing and shipping and handling charges. Some Brand Marketers subsidize new brands to generate trail. For example certain brands offer consumers Free Shipping and handling.  The marketers budget these BrandFinder charges in their promotion - sampling budget. 

BrandFinder will provide complete monthly reports to you

sales by SKU

sales by consumers - reorders

complete consumer data including the stores looked and email and physical addresses of all consumers for follow up research

How to get started

Please complete and review our service agreement

Ship a maximum of 25 SKUs (5 cases per SKU) to our facility

total cube not to exceed 650 cubic feet (additional space available)

Set up BrandFinder as a "no charge" customer account

"no charge is the way consumer affairs department currently gets product or sales man samples

Refer all consumers "where to buy" - can't find requests to the BrandFinder web site

Please give out the email lisa@dmrep.com to all consumers who call

Put a link on your web site to BrandFinder with the following "for instance" consumer copy

For instance consumer copy for a CPG Brand web site

"Have you looked in your store? Still can't find one of our Brands? Want to buy one of our brands. Grocery stores decide which of our brands to carry. Shelf space in grocery stores is limited 

BrandFinder carries ALL of our brands and can ship them directly to you.

We know you would rather buy our products at your local store and buying from BrandFinder is not your first choice. When you order one of our products from BrandFinder we will use your order information to try to convince a local store in your area to carry your favorite brand.

If we can convince a store in your area to carry your favorite brand, we'll send you an email with the store name, address telephone number and email.

BrandFinder believe: "just because it isn't on the shelf doesn't mean it can't be in your consumer's hands" That said, we are realists and not e-commerce visionaries. 

People

Dave Bender founder of Promotion Support Services and formerly with A.C. Nielsen

Linda Lampe - Promotion Support Services and Promotion Fulfillment Corp.

Dave Ahl - founder of CatalogLink and formerly a Unilever product manger who started BrandFinder after running a remnant space direct response test for Low Calorie Lemon Tree in 1980. Thousands of consumers with no incentive sent in the name and address of their local store. The Lipton sales force even armed with the names of local consumers who wanted to buy Lemon Tree were only able to convert a very few number of stores. Very few retailers were convinced to carry Low Calorie Lemon Tree. Their response; we currently carry Crystal Light low calorie lemonade and we risk the loss of very few customers by not carrying Lemon Tree. They were correct, there are few brands that will cause consumers to change stores.

The BrandFinder staff are dedicated customer service professional supported by web based tools and robust web accessible databases. All consumer contact professionals are trained to your specifications.

Facilities

16,000 square foot facility located in Rock Island, Il

Centrally located for shipping efficiency

Sanitation approved warehouse for all food products

Product separation assured to control flavor migration

 

Brand Marketers: Learn more about how BrandFinder can help you meet the demands of your loyal users and increase retail distribution.