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BrandFinder is an extension of your consumer affairs department.
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BrandFinder is an outsourced direct marketing to direct to consumer service.
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BrandFinder sells your product to consumers at your retail price plus a
shipping and handling charge
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You establish and control retail pricing and shipping and handling charges
As a packaged goods company (CPG) you maintain a consumer affairs department to protect
your consumer franchise and company image.
provide consumers with product information
answer complaints
The information most frequently requested by consumers concerns availability (i.e. where
can I get it?)
often the consumer affair department cannot provide a
specific store
the product size or flavor has spotty retail
distribution usually because it is at the
beginning or end of its life cycle
the brand is sold regionally
Highly brand loyal consumers will pay full retail price for hard to find products
Most companies are unwilling to handle the small quantities involved.
not profitable
no internal systems
Most packaged good companies do not have an internal method to sell and ship
directly to consumers. That's why BrandFinder was started as a controlled extension
of a CPG consumer affairs
department. BrandFinder is a fully "outsourced"/ turn key direct marketing
service developed for CPGs. BrandFinder will sell your product to consumers at your retail price plus a
shipping and handling charge. You establish and control retail pricing and shipping and handling charges.
Some Brand Marketers subsidize new brands to generate trail. For example certain
brands offer consumers Free Shipping and handling. The marketers
budget these BrandFinder charges in their promotion - sampling budget.
BrandFinder will provide complete monthly reports to you
sales by SKU
sales by consumers - reorders
complete consumer data including the stores looked and
email and physical addresses of all consumers for follow up research
How to get started
Please complete and review our service agreement
Ship a maximum of 25 SKUs (5 cases per SKU) to our facility
total cube not to exceed 650 cubic feet (additional space
available)
Set up BrandFinder as a "no charge" customer account
"no charge is the way consumer affairs department
currently gets product or sales man samples
Refer all consumers "where to buy" - can't find requests to the BrandFinder web site
Please give out the email lisa@brandfinder.com
to all consumers who call
Put a link on your web site to BrandFinder with the
following "for instance" consumer copy
For instance consumer copy for a CPG Brand web site
"Have you looked in your store? Still can't find one of
our Brands? Want to buy one of our brands. Grocery stores decide
which of our brands to carry. Shelf space in grocery stores is limited
BrandFinder carries ALL of our brands and can ship them directly to you.
We know you would rather buy our products at your local store and buying
from BrandFinder is not your first choice. When you order one of our products from BrandFinder we will use your order
information to try to convince a local store in your area to carry your favorite
brand.
If we can convince a store in your area to carry your favorite brand,
we'll send you an email with the store name, address telephone number and email.
BrandFinder believe: "just because it isn't on the shelf doesn't mean it can't be
in your consumer's hands" That said, we are realists and not e-commerce visionaries.
People
Dave Bender founder of Promotion Support Services and formerly with A.C.
Nielsen
Linda Lampe - Promotion Support Services and Promotion Fulfillment Corp.
Dave Ahl - founder of CatalogLink and formerly a Unilever
product manger
The BrandFinder staff are dedicated customer service professional supported
by web based tools and robust web accessible databases. All consumer contact professionals
are trained to your specifications.
Facilities
16,000 square foot facility located in Rock Island, Il
Centrally located for shipping efficiency
Sanitation approved warehouse for all food products
Product separation assured to control flavor migration
